Cult Leader

At some point towards the end of last year, I decided that it would be a good idea to try and create a community of software leaders since such a thing did not, to my knowledge, exist and I really felt like a place where they could get the kind of help they needed would be a useful thing.

It’s also the case that I have built a lot of tools and it seemed like somewhere that I could share them, and start discussions around how those tools are used to solve common problems that software leaders experience.

Later I had it in mind that I could sell some kind of subscription services to the community that builds upon what is available. In mid-March, and with little fanfare, I launched a Discourse based site called COMPASS. Since then I’ve tried, gently, to encourage people to sign up and maybe ask a question.

The result has been a total failure and it turns out that I made a mistake on two fronts:

The first is that COMPASS is also the name of the system of tools I designed that I use with clients. It stands for Customer Operations Mission Perspective Advantage Software Strategy, the pillars on which I build. So that was already confusing.

The second mistake is more subtle. My friend Graham Ruddick, who has a lot of experience in helping people building communities, described what I was doing as more like creating a ‘broadcast platform’ than a community. Today, as I was talking to Amy Faeskorn about this, I realised that what I was actually doing was saying “Join my cult”.

The seed of this thought was in a recent conversation with someone else who was thinking about creating a community but didn’t know where to start. For various reasons I couldn’t see how to say “Come join COMPASS”. Because COMPASS is all about me. Not all about software leaders.

I think I got foxed because I did Seth Godin’s “The Marketing Seminar” which is also based on Discourse and feels like a community in that you are with a cohort of people all learning the same material. But it’s actually not a community at all. It’s all about Seth. That’s okay, you’re learning from one of the greats of marketing.

But I am not Seth Godin. What works for him will not work for me.

So, now, I am rethinking. How do I create a community for software leaders? Not invite people to join my cult.